Automotive Launches

We understand what it takes to capture an audience. Together, we’ll bring great ideas to life.

Our innovative approach to events ensures that every aspect of your Automotive Launch is not just flawlessly executed but also leaves a lasting impression on your audience. From conceptualising a unique and engaging experience to meticulously planning the logistics, with Orangeworks at the helm, you can trust that your automotive launch will not only showcase your product effectively but also captivate your audience, creating a buzz that extends far beyond the event itself.

Check out some our past Automotive Launches below.

Launch of Orangeworks Automotive
Ploughing Championships 2022 & 2023

If you didn’t know already, Orangeworks is a multifaceted company. We have been operating automotive events and launches as well as team building and incentive experiences for over 20 years but most recently launched Orangeworks Automotive – Ireland’s only distributor of the INEOS Grenadier, which we launched at the Ploughing Championships in September 2022. 

Our team coordinated all logistics and arrangements for Orangeworks Automotive to showcase the INEOS Grenadier and the new Quartermaster pick-up which was launched at the 2023 exhibition. 

Check out our Automotive website here. 

Launch of the VW Amarok  

Orangeworks launched the new VW Amarok for Volkswagen Commercial Vehicles Ireland in Summer 2023 at one of our exclusive venues for hire. We event managed plus built and facilitated an off road driving experience for dealers and press along with providing all F&B, stretch tent, staging, lighting, branding and much more. 

As the saying goes, “the secret’s in the sauce” which is why our video is password protected. We like to maintain the element of suprise! Please contact us if you are interested in automotive events or launches and we will share the password with you. 

Michelin Tyre Launch June 2023

Michelin Tyres chose Orangeworks and our woodland event space on the grounds of Carton House Estate to showcase two new tyres to their Irish customer network – The BF Goodrich All Terrain KO2 tyre plus the new Michelin Agilis Crossclimate tyre. Over a two day period, each of the 60 customers got to drive two looped off road sessions. One consisting of a 4.5km off road test in our Landrover Defenders with the KO2 tyres and the other consisting of a 3km loop in the Ford Transits with the Michelin Agilis Crossclimate tyre.